Is this tool free to use?

Yes, it is completely free and open-source under the MIT License.

Do I need Claude Code to use the Tech Marketing Framework?

Yes, it requires Claude Code to function, as it is built on top of that platform.

How often is the framework updated?

It is updated daily and obsessively maintained by the creator, a startup marketing VP.

Can I customize or create new skills?

Yes, it includes a skill-builder for designing and creating new skills or agents interactively.

Tech Marketing Framework

Forkable GTM system for builders struggling with marketing

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What is Tech Marketing Framework

The Tech Marketing Framework is an open-source, forkable Go-To-Market system designed for developers and builders who struggle with marketing. It leverages Claude Code to transform the terminal into a marketing workbench, enabling the creation of product-grounded content without external SaaS tools. Free to use and obsessively maintained, it provides a comprehensive set of skills and agents to streamline marketing efforts for early-stage tech startups.

Key Features

Interactive messaging and positioning workshop

Extensive channel directory for audience targeting

Asset generation including images and copy

Automated agents for fire-and-forget marketing tasks

Open-source config-as-code marketing with daily updates

Use Cases

Developers can generate SEO-optimized blog posts based on product documentation.
Technical founders can use interactive workshops to define product positioning and messaging.
Startup teams can automate the creation of marketing assets like ads, sales decks, and launch roundups.
Marketers can leverage the channel directory to find where their target audience engages online.

Why do startups need this tool?

Startups often have limited resources and need efficient ways to market their products. This tool automates marketing tasks, reduces time to market, and provides expert-level content generation without the cost of hiring a marketing team. Its open-source nature allows for customization and seamless integration into existing technical workflows.