
What is Surf Social Websites
Surf Social Websites is a platform by Flipboard that enables users to create custom social websites powered by Surf feeds, aggregating content from open social web sources like Bluesky, Mastodon, and RSS feeds. It decentralizes social media by giving creators control over sources, filters, and moderation, fostering communities around specific interests without being confined to traditional walled-garden networks. This model empowers independent creators and publishers to build tailored online spaces for engagement.
Key Features
Use Cases
- Independent creators building dedicated communities around content like podcasts, newsletters, or hobbies.
- Publishers such as The Verge and WIRED creating spaces for readers to follow journalists, discussions, and multimedia content.
- Podcasters using social websites to centralize episodes, host fan discussions, and maintain engagement between releases.
- Marketers and influencers leveraging custom feeds for targeted content sharing and community building.
- Local communities or hobby groups curating feeds on specific topics like sports, technology, or photography.
Why do startups need this tool?
Startups need Surf Social Websites to build engaged communities around their products or content without relying on traditional social media algorithms. It offers decentralized control and integration with open protocols, enabling startups to foster direct connections with their audience and curate tailored experiences. This enhances brand loyalty and provides a competitive edge in content-driven markets by reducing dependency on walled-garden platforms.




