
What is Hatable
Hatable is an AI agent that provides brutally honest feedback on websites by analyzing and roasting their design and copy. It uses a Chrome extension to autonomously browse sites and generate critical insights, serving as a reality check for product teams. This tool helps identify flaws that might be overlooked due to overly positive feedback loops.
Key Features
AI-powered autonomous website analysis
Brutal and humorous feedback generation
Chrome extension integration for easy use
Focus on design and copy critique
Use Cases
- Startups seeking unfiltered feedback on landing pages to improve clarity and appeal
- Marketers testing website messaging effectiveness before campaigns
- Designers and developers needing critical insights on UI/UX elements
- Product managers validating value proposition and user experience
Why do startups need this tool?
Startups often operate in environments with overly positive feedback, missing critical issues that hinder growth. Hatable provides a harsh but necessary reality check to identify and fix website flaws early, improving user engagement and conversion rates. This can save time and resources by prompting refinements before public launches.
FAQs
Hatable Alternatives
Hotjar
UserTesting
Crazy Egg
UsabilityHub




