What types of creatives can I test?

You can upload ads, banners, out-of-home (OOH) creatives, and video assets for AI-based response prediction.

What does the tool predict?

It predicts how people will respond to a creative, including attention heatmaps, emotion curves over time, and suggestions on what to change and why.

Who builds AI Creative Insights?

It is built by Entropik, the team behind Decode.

Can I test across audience segments?

Yes, the Synthetic Audience feature shows predictions persona by persona.

AI Creative Insights by Decode

Predict which ad wins before you spend on media

Marketing and Sales

AI Content and Media

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Listed website: entropik.io
Directory record created: Sep 26, 2026
Last record update: Sep 26, 2026

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Overview
7 key features
4 use cases

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What is AI Creative Insights by Decode

AI Creative Insights by Decode (built by Entropik) is an ad testing platform that predicts audience response to creatives before media spend begins. Users upload ads, banners, out-of-home, or video creatives and receive attention heatmaps, second-by-second emotion curves, and prescriptive suggestions for improvement. The platform also offers category benchmarking, side-by-side variant comparison, and a Synthetic Audience view for persona-level predictions.

Key Features

AI prediction of audience response before campaign launch

Attention heatmaps showing where viewers look first

Second-by-second emotion curves

Prescriptive suggestions on what to change and why

Benchmarking against category norms

Side-by-side comparison of creative variants

Synthetic Audience predictions by persona

Use Cases

Pre-testing ad and video creatives before committing media budget
Comparing creative variants to select the strongest performer
Understanding emotional response to banners, OOH, and video assets
Evaluating how different audience personas may react to a creative

Why do startups need this tool?

Startups often launch campaigns with limited budgets, so knowing which creative will perform before spending on media helps avoid wasted ad spend. AI Creative Insights provides pre-launch predictions, benchmarking, and actionable suggestions, enabling lean teams to iterate on creatives quickly and make data-informed creative decisions.